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Why Did the Chicken Cross the World? – The Epic Saga of the Bird that Powers Civilization by Andrew Lawler

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Duckworth Overlook   Natural History / 07 May 2015

From ancient empires to modern economics, journalist Andrew Lawler tells the story of the animal most crucial to the spread of civilization across the globe: the chicken. Queen Victoria was obsessed with it. Socrates’ last words were about it. Charles Darwin and Louis Pasteur made their scientific breakthroughs using it. Catholic popes, African shamans, Chinese philosophers, and Muslim mystics praised it. Hailed as a messenger of the gods, powerful sex symbol, gambling aid, all-purpose medicine, handy research tool, the humble chicken has been also cast the epitome of evil, and the star of the world’s most famous joke. Beginning with the recent discovery, that the chicken’s unlikely ancestor is T. Rex, this book tracks the bird from its original domestication in the jungles of Southeast Asia some 10,000 years ago to today’s Western societies, where it became the most engineered of animals, to the uncertain future of what is now humanity’s single most important source of protein. In a masterful combination of historical sleuthing and journalistic exploration on four continents, Lawler reframes the way we feel and think about all domesticated animals, even nature itself. Andrew Lawler is a journalist who has written on subjects ranging from asteroids to zebrafish for National Geographic, Smithsonian, Discover, The New York Times, among others. He is a contributing writer for Science magazine.

 

Media Relations  I was tasked with created highly targeted publicity for this quirky book. Publicity highlights include an author interview with The Observer Tech Monthly  and radio interviews with BBC Farming Today, BBC The Food Programme,The Moncrieff Show, Talk Radio Europe and Monocle Radio. An extract from Why Did the Chicken Cross the World? was featured in the Big Read section of The Independent on 11 May 2015. The book was also featured on specialist websites and magazines such as The Poultry Site. 

Why Did The Chicken Cross the World? - The Big Read - The Independent -11 May 2015

Why Did The Chicken Cross the World? – The Big Read – The Independent -11 May 2015

Andrew Lawler - Interview in The Observer Tech Monthly - 02 May 2015

Andrew Lawler – Interview in The Observer Tech Monthly – 02 May 2015

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