The Bright Continent, Breaking Rules and Making Change in Modern Africa, by Dayo Olopade
For years Dayo Olopade struggled to reconcile the media’s image of Africa as warring, impoverished and pitiful with the Africa she’s known since childhood: resilient, joyful and innovative, a continent of impassioned community leaders. She reports first-hand on the explosion of commercial opportunities and technological innovations that are improving outcomes for families, children and the environment.
The Bright Continent joins the conversation started by authors such as Jeffrey Sachs, Nicholas Kristof and Dambisa Moyo. Olopade rejects stale and ineffectual foreign interventions, arguing that the increasingly globalised challenges the continent faces can and must be addressed with the tools Africans are already using to solve these problems themselves. In many ways, Africa’s model of doing more with less – of working around dysfunctional institutions to establish strong informal networks – can be a powerful model for the rest of the world. Behind the dire headlines, Olopade discovers many convincing rays of hope.
Dayo Olopade is a Nigerian-American journalist covering global politics, technology and development policy. She has reported for The New York Times, New Republic, and The Washington Post . She has been a visiting scholar with the Rockefeller Foundation.
Media Relations and Event Management
I devised and implemented an online, broadcast and print publicity campaign, with a focus on international and specialist media, and events to position Dayo Olopade as an expert on African development.
Dayo Olopade was invited for a live TV interview on BBC World News Focus on Africa, and gave a talk ‘Formality Bias: The Habits Holding Africa Back’ at the London School of Economics.
Publicity highlights also include a radio interview on Monocle FM, an interview in the New Internationalist, book reviews in African Business, Geographical Magazine and NewsAfrica, and an author piece for National Geographic Traveller.